Social media is hot and getting hotter. Companies are scrambling to embrace Facebook, Twitter, and other online social networking sites. But the facts suggest the opportunity to engage in social marketing is far bigger — and many are blinded to this larger opportunity by the shiny allure of today’s newest tools and technologies. Human beings are hardwired to share, and what they are motivated to share in the real world is different from what they do online. The overwhelming amount of word-of-mouth still takes place offline, a fact that is often overlooked. In his forthcoming book, The Face-to-Face Book, Ed Keller (C ’77, ASC ’79) and co-author Brad Fay share concrete strategies and case studies for how companies, both large and small, can create “total social” brands, tapping all the levers that unleash conversations to drive your business success. Come hear Ed talk about his book, and about how word-of-mouth works in the real world.

Date: Tuesday, June 26, 2012 
Time: 7:00 to 9:00 p.m.
Location: The Penn Club of New York, 30 West 44th Street (between 5th and 6th Avenues)
RSVP: Register here by Monday, June 25, 2012. Contact Sandra Yens, sandralyens@yahoo.com, 202-321-6608 with questions.
Cost:  $25 by Tuesday, June 19th. $35 per person after that. Registration required; no walk-ins.